The Founding of Figure It Out

It’s not just a brand. It’s how I was raised.

I didn’t pull Figure It Out out of thin air.I didn’t read it in a self-help book.I lived it — from childhood to uniform.

I was raised by two people who, in very different ways, gave me the same mindset:

You’ve got to figure it out.

Two Parents, One Message

My dad didn’t say much.He didn’t sit me down and walk me through problems.He didn’t give step-by-step instructions.Instead, he gave me space.

When something broke, when I messed up, when I didn’t know what to do — he wouldn’t step in.He’d just… let me handle it.Not because he didn’t care.Because he knew I could — and wanted me to learn how.

He never had to say it. But the message was clear:

Figure it out.

My mom, on the other hand, was more vocal. If I came to her with a problem, she’d look me in the eye and literally say:“Figure it out.”

But here’s the thing — she wasn’t cold about it. She said it as a challenge, not a dismissal. And she’d help — in her own mom-type way. Guidance. Encouragement. Belief. But the core idea was always the same:You can do this. You just have to start.

Then the Military Drove It Home

Later, when I joined the military, that mindset became mission-critical.

You don’t always get perfect instructions.You don’t always have time.You don’t always have backup.

But the mission still has to get done.So you think. You adapt. You execute.

You figure it out.

The Message Behind the Brand

Years later, I combined that upbringing and experience with my love of history. Because when you study the past, one thing becomes clear:

People have been figuring it out for thousands of years.

From Caesar at Alesia…To Doolittle over Tokyo…To Shackleton in the Antarctic ice…To the kid starting a side hustle, the dad trying to keep the family together, the mom navigating life with no roadmap…

Everyone has something to figure out.

It’s Not Meant to Be Mean

This brand isn’t about barking at you. It’s not about shame. It’s not some toxic, macho oversimplification.

It’s a reminder.

A reminder that the mountain in front of you isn’t new. Others have climbed theirs — and so can you.

So What’s in Front of You?

A relationship? A decision? A business that’s flailing? A day where you just don’t want to show up?

Good. That’s your moment.

Figure it out. And when you do, you’ll look back and realize — that was the turning point.

Welcome to Figure It Out Nation. Where excuses die and grit gets to work.

You’re in the right place.